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At a glance you might just think oh, that’s a nice photo. Having played around with Lensa I can say its natural looking instant edits are pretty seductive - in that it’s not immediately clear algorithmic fingers have gone in and done any polishing. The startup says it’s drawn on its eponymous style transfer app for Lensa’s machine learning as the majority of photos snapped and processed in Prisma are selfies - giving it a relevant heap of face data to train the photo-editing algorithms.

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“Lensa utilizes a bunch of Machine Learning algorithms to precisely extract face skin from the image and then retouching portraits like a professional artist,” is how it describes the app, adding: “The process is fully automated, but the user can set up an intensity level of the effect.” Prisma Labs says that might be useful if, for example, you want to fix an underexposed selfie shot against a brighter background. While Lensa is free to download, an in-app subscription (costing $4.99 per month) can let you get a bit more serious about editing its AI-enhanced selfies - by unlocking the ability to adjust all those parameters across just the face or just the background.

Lensa also lets you tweak visual parameters across the entire photo, as per a standard photo-editing app, via an ‘adjust’ menu - which (at launch) offers sliders for: Exposure, contrast, saturation, plus fade, sharpen temperature, tint highlights, shadows. Prisma Labs’ new app, Lensa, uses machine learning to automagically edit selfies Who said the camera never lies? Thanks AI… If you just snap a selfie you’ll see an already enhanced version of you.

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So you don’t have to do any manual tweaking yourself (though you also can if you like). Of course there’s no shortage of other smartphone apps out there on stores - and/or baked right into smartphones’ native camera apps - offering to ‘beautify’ selfies.īut the push-button pull here is that Lensa automatically - and, it claims, professionally - performs AI-powered retouching of your selfie. (Which feels as weird to see as it sounds to type.) The last slider on the app’s face menu offers this feature, letting you play around with making micro-adjustments to the 3D mesh underpinning your face. “Our algorithm reconstructs face in 3D and fixes those disproportions,” is how it explains that. Lensa can also correct for lens distortion, such as if a selfie has been snapped too close.

There’s also a background blur option for adding a little bokeh to make your selfie stand out from whatever unattractive clutter you’re surrounded by - much like the portrait mode that Apple added to iOS two years ago. It bills Lensa as a “one-button Photoshop”, offering a curated suite of photo-editing features intended to enhance portrait photos - including teeth whitening eyebrow tinting ‘face retouch’ which smooths skin tone and texture (but claims to do so naturally) and ‘eye contrast’ which is supposed to make your eye color pop a bit more (but doesn’t seem to do too much if, like me, you’re naturally dark eyed).

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An Android version of the app - which is called Lensa - is slated as coming in January. Prisma Labs, the startup behind the style transfer craze of a couple of years ago, has a new AI-powered iOS app for retouching selfies.